Ingryd Cruz ( ACD/AD ) Currently Independent

Last Updated 08.2025

Based in Madrid, ES

ingrydscruz@gmail.com +55 11 98161-3137 @biscoitoprincesa

  • More than just displaying ads, now, Eletromidia’s Digital Bus Stop Billboards could also keep women company who, for some reason, have to wait alone at these places at night.

  • The first e-police station where all in-game complaints become police reports in the real world.

  • In Brazil’s crowded insecticide market, Baygon needed to stand out. So it leaned into its greatest strength: being the only brand that kills cockroaches in seconds, with no chance of escape.

  • By transforming an everyday thing that impacts everyone into a whole new media platform to sell hotel stays in a hotel that wants to be seen as a place ideal for both business and leisure.


  • Lay’s prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer.

  • Burger King used the context of April Fool’s Day to reinforce the fact that the brand value what’s real. And for that, BK decided to debunk long going fake news in the market.

  • The film emphasizis that motherhood is about love, not judgment.

  • We created a campaign to portray the great achievement of the Title IX law: the right to experience sports. Even the bad moments. What law would fight for the right to suffer?

  • Changing non-Brazilian Beauty Standards Of Salons in Favelas, One Poster at a Time.

( Tags: 2024, 2023, 2022, AlmapBBDO, DM9, DAVID, Art Director )

E POLICE STATION ( ALMAPBBDO )

2024

2024

Some people working in this industry want to be something else: illustrators, photographers, you name it. Not me, though. That's the only thing I’ve ever wanted to do. My 10th year in this industry is just around the corner, in honor of that, here's my very first portfolio: https://cargocollective.com/ingryd. Be warned, you won't find some natural-born talent, but if you are Brazilian, you can understand some memes that I created and went viral on Facebook.     

My passion for advertising was love at first sight, but it was only through relentless hard work that I found my space in this industry. I'm Ingryd. Currently an Independent ACD/ArtDirector/Creative. I was recently named one of DDB’s Future Leaders. Born and raised in a small city in the south & based in Madrid, Spain.

( Experience )

( 2025 × 2026 )                             Associate Creative Director                                                                                                     GUT

( 2024 x 2025 )                             Associate Creative Director                                                                                                     DM9

( 2021 x 2024 )                             Sr Art Director                                                                                                          Almap BBDO

( 2019 x 2021 )                             Art Assistant and Jr Art Director                                                                                            DAVID

( 2018 x 2019 )                            Jr Art Director Mutato

( 2016 x 2018 )                            Intern and Jr Art Director                                                                            Master Comunicação

( Awards )

→ CANNES LIONS

GOLD LION 23’
SILVER LION 24’
BRONZE LION 23’
BRONZE LION 24'
BRONZE LION 25’
SHORTLIST TITANIUM, GLASS & INNOVATION 24’
15x SHORTLISTS

→ D&AD

WOOD PENCIL 24’

→ ONE SHOW


BRONZE 24’

→ CLIO AWARDS

GOLD 24’
SILVER 24’ SILVER 24’ SILVER 24’ SILVER 24’
BRONZE 24’ BRONZE 24’ BRONZE 24’

→ BRAZILIAN CREATIVE CLUB

GOLD 24’
BRONZE 24’ BRONZE 24’ BRONZE 24’
IN BOOK 23’

→ EL OJO

BRONZE 24’ BRONZE 24’ BRONZE 24’ BRONZE 23’ BRONZE 23’ BRONZE 23’


→ EFFIE

FINALIST GLOBAL BEST OF THE BEST 24’
GOLD 22’ GOLD 22’
SILVER 23’ SILVER 23’ SILVER 23’
BRONZE 24’ BRONZE 24’

→ LUEZER'S ARCHIVE

FOR THE RIGHT TO 22’

→ MELHOR COMERCIAL DO BRASIL (BEST AD IN BRAZIL)

WINNER 22’

→ PROFISSIONAIS DO ANO

WINNER 22’

( ABOUT ME )